User Experience and Product Design
A ground transportation provider that applies policy, rate preferences, and preferred providers through a single booking application.
Leading the lean UX process with engineering and product management teams, we defined the minimum viable product experience. Creating user flows, leveraging existing travel search and purchase patterns we quickly built a prototype for market testing.
Prototypes were tested at the Global Business Travel Association Convention. The business travel community feedback was crucial in defining the the first iteration of the product.
The car services search experience would react depending on how frequently employees were active on the service. The search experience was aware of a travelers history, favorites address, home and work locations.
See behaviors document (pdf)
This was the first new service since the Deem platform began it'sw unification process. Before launching the Car Services application we had to identify, define and set standards on how new services should be integrated within the Deem platform.
Exposing all the car services touch points within the platform turned out to be more work than the actual service. These experiences include shopping opportunities, transaction and expense reporting, profile and permissions settings, email and notification systems, admin travel policy and console configurations.