Assimilate business objectives, interview customers, gauge competitors, review analytics and convert research into actionable direction.
Empathize with customer behaviors and goals, understand their nomenclature and create experiences that feel intuitive.
Refine the idea into a prototype. Validate the design with target customers and stakeholders before making a significant development investment.
Design interfaces and systems that allow people to feel in control. Strive for consistency, provide more signal and less noise.
Illustrate ideas on whiteboards.
Talk and listen to customers.
Investigate & conduct research.
Analyze & describe task flows.
Make a lot of wireframes.
Build prototypes and validate.
Design for a wide spectrum of devices.
Create high fidelity mock-ups.
Write design-to-development specs.
Iterate, iterate and iterate.
Manage lists and get things done.
Constantly practicing typography.