User Experience Architect at Cox Automotive
Security & Privacy
SafetyWeb
A cloud-based safety application enabling parents to protect the reputation, privacy and safety of their children online.
Acquired
Acquired by Experian on May, 2011
Press
Now Parents Can Hire a Hall Monitor for the Web
by Brad Stone
Marketing
Search Now
Primary objective for the marketing page is encourage parents to provide their child's email address and initiate a search report. Secondary objective was to build trust via reputation based marketing narratives for customer consumption. Tertiary goal was to make it easy for returning customers to locate the Log in button.
Product Design
Search Reports and Dashboards
The product served as an aggregative metric tool that allowed parents to monitor their children's online interaction and behaviors.
Initial Setup and Configuration
Setup required extensive data entry by parents. To reduce the laborious configuration we provided dismissible onboarding wizards to ease into the task. We prompted parents over time to complete the configuration.
Modules
Created widgets, buttons and UI elements to allow navigation, editing, tagging, configuration and content monitoring.
UX Design
Product Interactions and Behaviors
Collaborated with marketing, product and engineering teams to capture proposed features, concepts and solutions. These details, interactions and behaviors would be documented, evaluated, prioritized and ultimately tested by stakeholders and our customers.
Partners
Safety Tools
Most of the popular social networks had little to no policies in place when dealing with cyberbullying, child abuse, exploitation and hijacked accounts. To help, we designed online tools that allowed parents and friends to be proactive with these issues. Interacting with the safety tools also delivered awareness of the SafetyWeb applications and help services.