User Experience and Product Design
HomeRun is a social buying club delivering offers from local businesses, membership rewards and incentives.
By minimizing social features, ornamentation and excessive aesthetics, the application was repurposed as a partner branded application while leveraging the deem network of customers and merchants.
Testing revealed that customers were most interested in the economics of the offer over the highlighted details of the experience. Collaborated with content strategist on narrative best practices and search engine optimization.
In allowing customers to navigate directly to transaction pages without authentication, we had to design the checkout process as streamlined as possible. New customers would have to pass through an account creation process before finishing the transaction.
The offers application was designed to be flexible, fitting seamlessly into any partners ecosystem of products. Depending on the brand, this flexibility allowed the product to reside as fixed or responsive layout.
By focusing on the basics: logo, font, colors, buttons and navigation, a fair amount of a partners brand could be imbued into the application.
Once the aesthetics were applied, it made the offers product look and feel like a partner's native application.